An advertising Information System can be defined as 'a system through which marketing data is technically gathered, kept, analysed and distributed to managers in accordance with their educational needs on a more regular basis' (Jobber, 2007) The term is sometimes described in a limited way to refer to a laptop based system intended for work with by particular marketing personnel at any functional level for the purpose of solving Marketing Problems. On the other hand it can be defined in a far broader sense as 'People, equipment and procedures to assemble, sort, evaluate, evaluate and distribute necessary, timely and accurate data to promoting decision makers' (Gray Armstrong, 2008)  Developing a great MIS
A system is created in three phases
1 ) understanding of the information needs of marketing management 2 . locating relevant data and transforming this into functional information. 3. making this info available to managers when, exactly where and how the as they want it. Bold text===Locating data and developing information===
The information needed by marketing managers originates from internal organization records, marketing intelligence and marketing exploration. The information research system then simply processes this info to make it more useful for managers.  Internal Documents
Information collected from options within the company to evaluate marketing performances and to detect advertising problems and opportunities. Many marketing managers use interior records and reports on a regular basis, especially for producing day-to-day preparing, implementation and control decisions. Internal information information involves information gathered from sources within the company to evaluate promoting performance and detect marketing problems and opportunities. Example
Office Community offers shoppers a free membership card whenever they make all their first order at all their store. The card entitles consumers to special discounts on selected items, yet also delivers valuable data to the sequence. Since Business office...