Student Article

McDonald's Assignment

Question Zero 1: What opportunities and threats would McDonalds deal with? How did it handle them? What substitute could it have selected? Answer: OPTION:

1 . This individual offered a small menu of high-quality, moderately-priced food dished up fast in spotless surroundings. McDonald's " QSC& V" (quality, services, cleanliness, and value) was a hit. installment payments on your Food is usually prepared in accordance with local regulations. For example , the menus in Arab countries comply with Islamic food preparation laws. 3. The opportunities pertaining to expanding industry are great when ever one understands that 99 percent on the planet population can be not yet McDonald's customers. For example , in Cina, with a inhabitants of 1. two billion persons, there are just 62 McDonald's restaurants in1995. McDonald's vision is to be the main player in food solutions around the world. HAZARDS:

1 ) Many rivals for same costumer -- Subway - Burger King - KFC - Taco Bell HOW DID McDONALD MANAGE THEM: Burger king handle these threats simply by by these types of possible actions: * By simply delivering remarkable value to customers after that competitors. * By reducing health problem.

* For better performance in Europe McDonald has to do a lot of work by giving the taste and dishes which have high demand in European market. WHAT SUBSTITUTE COULD THIS HAVE PICKED:

Problem No a couple of: Before McDonalds entered the European industry, few people presumed that junk food could be effective in Europe. Why do you consider McDonalds has succeeded? What strategies achieved it follow? How did these differ from its strategies in Asia? Solution:

I think they may have succeeded since they provide great food for a good price, and they provide people the actual expect whenever they go to a McDonald's. Their meals is nice and cheap.... so many people would like to take a look for their meals....... and when you enter the retail outlet....... you can right away smell the fragrance of the food and you will be attracted to eat the food.......... By capturing the kiddies with...

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